Project on Haleeb Milk Essay Example for Free

Project on Haleeb Milk Essay Dairy Queen Milk is a product of Haleeb Foods. Haleeb Foods is a largest company in Pakistan’s dairy industry. Haleeb Foods is one of the organization competing in the UHT Milk industry. There is a big room for development in dairy industry in Pakistan. UHT milk although costly but people know about the milk importance and its quality. Now, there are many products are available in the market regarding UHT milk but Haleeb found that there is a gap between upper class and lower class, so, Haleeb decided to introduce lower price milk with best quality and UHT treated milk for those whom can not afford high price milk. Dairy Queen is Haleeb another standardized and homogenized pure UHT Milk with 3. 5% fat and 8. 9% solid non fats. At an affordable price it has won the hearts of consumers everywhere. It is available in 6-layered Tetra Pak Fino Packaging, introduced for the first time in Pakistan and has 2 months shelf life. Government of Pakistan is now focusing on dairy industry. RD department of Haleeb Foods is continuous watching the market trend and the development in dairy industry. Strategy of the dairy queen is to provide UHT milk for those whom cannot afford high price milk and capture the share of the market. Dairy queen milk has no competitor in terms of actual condition of the packaging and price. So, we can say that there is no strategic group of dairy queen milk. It is unique product available in the market with its low price positioning. Government polices makes it easy to enter in this market but technology, availability of raw milk, and process makes it difficult for the up coming companies in this industry. Although, middle and lower class is the target market of the dairy queen but its quality and packaging attract the upper class as well. UHT treated milk is dependent on the production of the healthy animals and availability of raw milk. As the competition is concerned, there are many companies in the particular industry and they are competing with each other with price, positioning, packaging and availability. This is time of advertising because when customer knows about your product then he will be welling to purchase that product. Haleeb Foods Limited has hired Red Communication Arts as their new advertising agency which will be handling the following accounts: 1. BEVERAGES: Haleeb Good Day, Haleeb Funday, Tropico, Tropico Nectar, Candia, Candy Up, Haleeb Labban 2. Corporate account. Now, mostly companies are using these tools to promote their products and image as well. Total share of packed milk is 4% and 96% is for loss milk. Turnover of Haleeb is 9. 2 billon. Haleeb Rashmi is also providing profit to the company because this is low cost product and it has its own packaging. It’s daily sale is 11000 litter per day. As market share is concern, Haleeb got 44% last year, Nestle 43%, Good Milk 4. 5% and Norpur 10% last year. So, Competitor of Haleeb is Nestle because there nick to nick competition. Nestle has long rang product line as compare to Haleeb. When we talk about the gaps there is a gap in the implementation gap in strategies. Availability gape and awareness gape is still there and now company is going to eliminate these gapes. As we know that industry growth rate is 25% in the dairy industry. Now, the company’s focus is on the gross profit and company is doing the things to increase the gross profit. The cities which are very important in terms of sale share are Multan, Sahiwal, Fasil Abad, Gujranwala, and Rawalpindi. These cities are providing 60% to 70% sales of Haleeb. There are some problem from the customer side and distributor side. Dairy Queen has fino packaging and its shape is not convenient for the customer. It has three lair packaging so, leakage problem is from the distributor side. Now, the best strategy is penetration in maximum household and increase the awareness of the brand. This will be possible through activities and promotions. Tactical advertising will be best for the promotional activities of the Dairy Queen. ENVIRONMENT OF DAIRY INDUSTRY INTRODUCTION Dairy farming is an agro-based activity, buffaloes and cows can be raised for milk production in an organized manner for commercial purpose. For this project, animals can be purchased from the animal markets or breeders in Sahiwal, Sheikhupura, Faisalabad. More than 70 percent farmers hold less than 5 acres of land. Dairy farming may prove a profitable business for small landholders. They can also grow fodder on their land to feed dairy animals, without disturbing the main crop. Dairy farming is one of the best projects if professionally done on small land holdings. The return of the land used for feeding animals is higher as compared to land used for traditional cropping. The economical size of the herd is 50 animals, which will grow into 180 animals within a few years. Cows are also proposed in the herd, as they are high yields and efficient converters of feed into milk. This herd would consist of 75 percent buffaloes and 25 percent cows. A cow, on average, yields 14 litters milk a day over a lactation period of 305 days whereas the buffalo, on an average, yields 10 litters a day over a lactation period of 280 days. Pakistan is the fifth largest milk producer in the world. Milk production is 28 million tonnes from 125 million heads. Milk is used for drinking, tea, desi ghee, yogurt and butter making. Milk is also used to make Khoya and different types of sweets. Milk processing companies use milk as a raw material to formulate different types of milk for example pasteurized milk, UHT milk, condensed milk, skimmed milk, milk powder, etc. Different value added products like yogurt, ice cream, butter and cheese are also produced from the raw milk. The daily consumption of milk in Lahore is 2 to 3 million litters and that of Karachi is 4 million litters. The demand for processed milk has increased its share in quality conscious consumers. During the last two decades, processed milk has achieved 4 percent share in the milk market of Lahore, which is growing to about 4. 5 percent per annum. Therefore, metropolitan cities are the major markets for the sale of milk. With the every passing day, dairy products are becoming costlier because live stock farming has not scientifically grown with the increase in population and also it did not match with the pace of urbanization. Recently, milk prices in Karachi increased without any reason. In a short time of two years, milk prices have gone up from Rs 20 per liter to Rs 25, showing a 25 percent increase. Moreover, meat prices have also risen to about 25 percent in the last six months. In such a situation, the only way to control prices is to develop the dairy industry on scientific lines, which will not only provide meat and milk in abundant quantities to the domestic consumers but extra quantities can also be exported. In spite of having a large population of livestock, the country is spending some $40 million annually on the import of formula milk only, which is the highest amount spent by any country in the world on this particular commodity. Currently, there are some 160 varieties of infant formula milk available in the markets. â€Å"The milk processing companies have reduced supply of their tetra pack milk products in the domestic market for last couple of weeks in an apparent bid to increase the prices of processed milk on the pretext of short supply. According to market sources, milk-processing companies working in formal sector including Nestle, Haleeb, Dairy Queen, Pakola, Olper, and Good Milk had increased prices of their milk products on September 15, 2005 from Rs34 per litter to Rs35 per kg. Later on, these companies raised processed milk rates on February 6, 2006 from Rs35 to Rs36 per litter in retail market. â€Å"It was the second consecutive upward revision in prices by these companies in a short span of four months,† General Secretary Karachi Retail Grocers’ Group Fareed Qureshi told The News. â€Å"There is no autonomous authority or effective institution in the country to protect rights of consumers and to check frequent and unjustified price hike of different commodities. Neither Monopoly Control Authority (MCA) now renamed as Competition Authority nor local governments took stringent measures against hoarders, adulterators and profiteers to safeguard the interest of consumers,† a consumer said. Some three months back fresh milk sellers increased prices from Rs28 per litters to Rs30 per litter at retail and Rs26 to Rs28 per litter at wholesale level despite repeated warnings by the City District Government Karachi (CDGK), who fixed official rates of fresh milk at Rs26 at wholesale and Rs28 per litter at retail. A market source said in the past whenever these companies increased prices of their products they curtailed their supplies as a first step and then increased prices. Though Pakistan is the fifth largest milk producer in the world producing around 28 billion litres of milk annually, it is still importing milk powder and condensed milk. Out of total production only 5 percent milk is processed on hygienic lines whereas shelf life of the remaining 95 percent un-processed milk is very short and due to unavailability of proper storage facilities most of milk produced goes waste. Government has allocated around Rs230 million for development of dairy industry in fiscal budget 2006-07. The sector has been allowed duty free import of dairy and livestock-related machinery and equipment (not manufactured locally). Moreover dairy sector has been exempted from sales tax besides of withholding tax. In order to reduce the cost of packaging of dairy products, the duty on imports of raw materials and intermediary goods used in the manufacture of packaging material has been reduced to 5 percent. † DAIRY INDUSTRY ISSUES â€Å"LAHORE: Experts and representatives of leading players from private sector addressed various issues pertaining to dairy industry at a seminar on Dairy Farming for Profit here on Monday. The seminar was organized by the Pakistan Dairy Development Company, commonly known as Dairy Pakistan and Pakistan Initiative for Strategy Development and Competitiveness (PISDAC), a project for private sector development in Pakistan, funded by USAID. Speaking on the occasion, Anthony Christiansen, the CEO of Dairy Pakistan, said that Pakistan is the third largest producer of milk in the world with a total production of 32 billion liters of milk a year. This makes its value even higher than the combined value for wheat and cotton. To boost this vital sector, he added, a number of initiatives are underway, including milk collection and chilling projects, Joint Milk Collection Pilot Projects, research and capacity building and many more. He further said, We are also working on safety standards, dairy sector research work and strategy development by evaluating the significance of the sector in terms of contribution to GDP, employment and importance to serve as a vehicle to alleviate poverty especially among the rural population. He informed the audience that these initiatives were being taken in line with the recommendations of a Strategy Working Group (SWG), which was constituted by Federal Minister for Industries, Production and Special Initiatives, Jahangir Khan Tareen, to develop Diary Sector Development Strategy. Faisal Farooq, Chairman Dairy Pakistan, highlighting various milk-marketing options, said that to improve the dairy sector, we are emphasising on close coordination with key stakeholders across the dairy value chain as well as with partners from educational institutions, government and private sector. The Head of Agriculture Wing, Bank of Punjab, Moazzam Maneka briefed the participants on the financing tools and options available for the dairy and agriculture sector. The dairy farming experts and representatives of many leading players from private sectors also spoke on the occasion and discussed at length the issues related to the dairy industry including, milk marketing options and potential for dairy farming on a larger scale. Dr M Ashraf from Nestle Pakistan enlightened the audience on issues relating to animal health, farm layouts and shed designs and other speakers emphasised that dairy farming could be very profitable if full attention was paid to important factors such as employment of skilled farm management, high quality feed and breeding cows with high production capabilities. The seminar ended at a positive note with high hopes for the development and growth of the Pakistan’s dairy sector. † INDUSTRY DEFINITION BROAD DEFINITION When we look into milk industry as a broad definition, this industry operates in a fashion where raw milk is distributed in two main streams. ? Open ? Packaged This open milk is further distributed and transferred to different areas, which include the same area of production, households, urban and rural areas. Packaged milk is further processed through different types of processing techniques to produce different categories of packaged milk that will be categorized and defined in our narrow definition of milk industry. NARROW DEFINITION. Focusing towards our main industry and closing down our definition more narrow, we see that packaged milk being broken down to different categories starting from UHT milk, pasteurized milk, poly-pack milk, bottled milk, etc. Therefore, the industry which we have taken in narrow definition is packed UHT milk. UHT means Ultra Heat Treatment. In this process the milk passes through 140 degree centigrade in 3 seconds and then immediately cooled to 20 degree centigrade in the next 5 seconds, which in turn kills all the bacteria. This is the most sophisticated and advanced process in the world. At Haleeb Foods Limited we use the indirect method of UHT meaning that milk is heated by steam passing through stainless steel pipes outside milk. All other brands in Pakistan use the direct method of heating that is by injecting steam in the milk, this adds water content in the milk, where as indirect heating in fact evaporates water from the milk. PRODUCT COMPONENT MODEL CORE The core product or benefit is milk associating energy and health for all ages of people, men and women. BASIC Basic product is something that is sterilized and pure to use, so we can say that UHT treated milk is a basic form of our core product. As its containing the factor of purity and safe ingredients with preserved milk quality and features. AUGMENTED UHT milk is now coming with different flavors for the kids, then it has also been augmented through different packaging that are being used by different companies, trying to get potential out of UHT milk market. POTENTIAL MARKET UHT treated milk can be given with some extra hygienic ingredients such as nuts and other energetic ingredients to make it more hygienic and healthy to use product. FLOW OF MILK CHANNELS HALEEB FOODS COMPANY PROFILE. Building an excellent reputation over the years, Haleeb Foods continues to be at the forefront of product and packaging innovation. By the grace of God, it has achieved market leadership in several food categories with a very strong portfolio, consisting of leading national and international brands – Haleeb, Candia, Dairy Queen, Tea Max, Skimz, Tropico and Good Day. Apart from its extensive nationwide distribution networks, Haleeb Foods is also serving several export markets including South Korea, Bangladesh, Afghanistan and the Central Asian states. Haleeb Foods has the distinction of being the first company in Pakistan to use Tetra Pak’s novel packaging formats, Tetra Brick Aspetic (TBA) and Tetra Fino Aseptic (TFA). Haleeb Foods has also introduced a number of unique products previously unknown to the Pakistani market, like Haleeb Labban, delicious traditional lassi (buttermilk) prepared with pure thick milk and yogurt, Candia Tea Max, cardamom flavored tea whitener, Candia milk, packed in distinctive food grade plastic bottle, and Haleeb Good Day, 100% pure and natural fruit juice, free of added sugar, artificial flavors and preservatives. All this and more makes Haleeb Foods Pakistan’s number 1 and fastest growing packaged food company. As of fiscal 2005, its annual turnover is Rs. 7. 2 billion. INTERNATIONAL CERTIFICATIONS Haleeb Foods’ products are made with great care, and marked with our quality seal of recognition. We are the only dairy company in Pakistan that undertakes 21 rigorous quality control tests on every portion of the milk collected by our teams. These internationally recognized tests are used to check for: a) adulteration, b) microbiological contamination and c) adequacy of nutritional contents. All processes, from preparation to quality assurance to packaging, are undertaken employing state-of-the-art technology and equipment. Therefore, we take great pride in the fact that Haleeb Foods is the only food company in Pakistan that has the following international certifications of quality and prestige: HACCP (in process controls for safer products) ISO 9002 (better quality for greater customer satisfaction) ISO 14000 (environment-friendly operations) COMPANY’S MISSION STATEMENT. Build Branded food business to improve quality of life by offering tasty, affordable and highly nutritional products to our consumers while maximizing stake holders value COMPANY’S VISON STATEMENT Most Innovative and fastest growing food company offering products enjoyed in every home every day COMPANY’S VALUES ? Enterprise ? Empowerment ? Accountability ? Trust ? Teamwork PRODUCT LINE DAIRY PRODUCTS HALEEB BUTTER Haleeb Butter is the best natural source of Vitamins A D for everyone, and by far the ideal way of starting yet another busy day. It is rich in its taste and revitalizes your energy for a long tiresome day. Shipping Units ? 20g pack: 300 packs/carton ? 50g pack: 120 packs/carton ? 100g pack: 60 packs/carton ? 200g pack: 30 packs/carton ? 1000g pack: 1 pack/carton HALEEB ASLI DESI GHEE Haleeb Asli Desi Ghee is obtained from pure milk through the traditional procedure of heating butter slowly. Haleeb Asli Desi Ghee is free from all artificial ingredients, it has pure and natural taste and is nutritionally preserved. Shipping Units ? 0. 5 kg pouch: 10 packs/carton ? 1 kg pouch: 5 packs/carton? 1 kg tin: 6 tins/carton ? 5 kg tin: 2 tins/carton ? 16 kg tin: 1 tin/carton HALEEB CREAM The premium cream processed hygienically from pure fresh milk, Haleeb Cream is luxuriously rich in its thickness and nutritional value. It promises the richest assortment of tempting toppings, delicious desserts and creamiest coffee with its unique taste, also great for eating with bread etc. Packed in 6-layered Tetra Pack Brick Aseptic packaging. 6 months shelf life. Shipping Units ? 250 ml: 27 packs/shrink-wrapped tray ? 65 ml mini pack: 24 packs/dispenser ? 6 dispensers/carton HALEEB YOGURT. Haleeb Plain Yogurt meets the highest quality standards and gives consumers unmatched quality, freshness and taste with every spoonful. Offered in 450g, 200g and 900g packing, with a freshness seal that keeps the product attributes fresh throughout its life. Shipping Units ? Plain Yogurt 450 gm: 12 Units/Tray ? Plain Yogurt 200 gm: 24 Units/Tray ? Raita 250 gm: 24 Units/Tray HALEEB TEA MAX In tune with the Haleeb Foods tradition of providing consumers high quality and value added products, Haleeb Tea Max is the ideal choice for all tea and coffee lovers. Tea Max is special milk that provides a rich taste in your beverage. It is also available in the unique and delicious cardamom flavor, packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 200 ml (plain) pack: 27 packs/carton ? 200 ml (cardamom) pack: 27 packs/carton HALEEB CREAM (with honey) Haleeb Cream with Honey is an exclusive treat: delicious thick cream fortified with the goodness of pure honey, making a tempting spread on bread. Enjoy it anytime and exude energy and freshness whole day long. It is packed in a 6-layered Tetra Pak Brick Aseptic packaging. Shipping Units ? 65 ml mini pack: 24 packs/dispenser ? 200 ml: 24 packs/tray. UHT MILK HALEEB MILK Consumers everywhere know that only Haleeb Milk makes the best tea ever because of its thickness. Haleeb is pasteurized, homogenized, and standardized pure UHT milk of the highest standard with 3. 5% fats and 8. 9% solid non fats. It is Haleeb Foods premier brand, and the choice of quality-conscious consumers who only go for the best. Packed in easy to open, 6-layered Tetra Pak Brick Aseptic packaging, it comes with a 3 months shelf life. Shipping Units ? 1000 ml: 12 packs/carton ? 500 ml: 12 packs/shrink-wrapped tray ? 250 ml: 27 packs/shrink-wrapped tray. DAIRY QUEEN Dairy Queen is Haleeb another standardized and homogenized pure UHT Milk with 3. 5% fat and 8. 9% solid non fats. At an affordable price it has won the hearts of consumers everywhere. It is available in 6-layered Tetra Pak Fino Packaging, introduced for the first time in Pakistan and has 2 months shelf life. Shipping Units ? 250 ml: 24 pouches per carton ? 500 ml: 16 pouches per carton ? 1000 ml: 9 pouches per carton CANDIA Candia is Europes Number One selling milk. Haleeb Foods Limited and Candia of France have joined hands to bring you the highest quality milk. Candia is pasteurized, homogenized, standardized, double sterilized milk. This not only ensures the highest quality, but also the best taste ever. For the first time in Pakistan, Haleeb Foods Limited has introduced milk packed in food grade plastic bottles. These bottles are manufactured from imported materials at Haleeb Foods latest plant and guarantee longer shelf life, highest quality and storage with ease of use. Shipping Units ? 250 ml Bottle: 12 bottles/carton ? 1000 ml Bottle: 12 bottles/carton CANDIA CLASSIC Classic times ask for Classic tea, a product by Europe? s No. 1 brand Candia. Its richness and taste is bound to add more life to your cup, and it is an ideal choice for real tea drinkers. Shipping Units ? 1000 ml: 12 bottles per case ? 500 ml: 12 bottles per case CANDIA SKIMZ Candia Skimz is the only completely fat-free milk with the richness of pure milk. Minus fats, it is an ideal choice for weight-watchers and heart patients. It is also high in calcium content, which prevents osteoporosis. Packed in a 6-layered Tetra Pack Brick Aseptic packaging, it comes with a 3 months shelf life. Shipping Units ? 200 ml: 12 packs/carton ? 250 ml: 27 packs/shrink-wrapped tray. SKIMZ Skimz is a fat-free milk powder, naturally low in cholesterol; yet high in proteins and calcium. There are mainly two types of milk powders, full cream and skimmed. SKIMZ is a skimmed milk powder. Full cream powder contains 28% fat, whereas SKIMZ contains less than 1% fat. Moreover, the protein and calcium content is higher in SKIMZ as compared to full cream milk powder. It is best suited for weight conscious people as well as those trying to maintain a low cholesterol level. Shipping Units ? 200 g: 12 skillets/shrink-wrapped tray ? 500 g: 12 skillets/carton CANDY UP. With the backup of Candia, Candy Up has been launched especially for flavored milk drinkers, in chocolate strawberry flavors to the sheer deli ght of children. The fact that it comes in a bottle makes up for convenient usage as well. Shipping Units ? 500 ml: 12 bottles per carton HALEEB GOLD Haleeb Gold The Thickest Milk with Extra Cream. This marvelous product provides all the benefits of the Thickest Milk along with the natural goodness of extra cream. Haleeb Gold with its extra rich creamy taste makes a perfect cup of Tea. It enhances your performance and helps to maintain a healthy, dynamic lifestyle. Shipping Units ? 1000 ml: 12 packs/carton ? 500 ml: 12 packs/tray ? 250 ml: 27 packs/tray HALEEB RESHMI PACK Haleeb Reshmi pack is long life packaged milk and offers consumers premium quality milk at an attractive price. Due to its multi-layered packaging material, Reshmi pack not only retains the natural thickness of milk for a longer time, but also protects the milk from light, heat and bacteria. Shipping Units ? 250ml : 5 liters ? 1000ml: 6 liters JUICES HALEEB FUNDAY Haleeb Funday is a delicious juice drink especially for kids, enriched with calcium, and vitamins A, C D. An exciting treat, packed with health and a great taste, Funday juices will surely be an instant success with kids with their unique and amusing names, Aamonka (mango) and Arrochee (peach and lychee). They are packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 200ml Pack: 36 Packs /Carton Shrink wrap units ? 200ml Pack: 27 Packs/Carton HALEEB GOOD DAY Haleeb Good Day offers consumers a range of 100% pure juices with the essence of four fruits in each glass, without any added sugar, flavors or preservatives. For consumption absolutely anywhere and anytime, Good Days?six premium juices (apple, pineapple, red grape, mango, orange, and mixed fruit) give you the absolute delight in taste, and revitalizes you at the same time. It is packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 250 ml Pack: 27 Packs/Cartons ? 1000 ml Pack: 12 Packs/Carton TROPICO JUICE DRINK With the quality assurance of Haleeb Foods, Tropico is the premium juice drink, superior in taste and pulp contents, for that invigorating fruity refreshment. Tropico is available in three flavors: apple, mango, and mix fruit, packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 1000ml Pack: 12 Packs/Carton ? 250 ml pack: 36 packs/carton ? 250ml Pack: 27 Packs/Cartons HALEEB LABBAN Lassi is an age-old traditional beverage in the South Asian continent. Haleeb Labban aims to give its consumers the same satisfying traditional taste of thick lassi, along with hygiene, convenience and accessibility. Haleeb Labban is the only ready to drink packaged lassi available in Pakistan. It is available in salty and sweetened variants, packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 250 ml pack: 27 packs/carton? 1000 ml pack: 12 packs/carton TROPICO NECTAR Juices play an important role in the functioning of our body, have many benefits associated with them, and help you achieve the desired healthy way of life. Tropico nectar is another product from the house of Haleeb Foods Limited, which is 100% pure nectar, available in four sumptous flavors including Red Blood Orange Kinoo, Mango, Apple and Kinoo. Haleeb Tropico is also the only brand that is offering Red Blood Ornage Kinoo Juice that is so deliciously different that you will want to have it in your house, all year long. Shipping Units? 250ml : 27 Packs/Carton ? 1 Ltr : 12 Packs/Carton BULK PRODUCTS CDL also produces bulk dairy products. Bulk Products Avaiable ? Instant Full Cream milk powder (IFCMP) ? Full Cream Milk Powder ? Skimmed Milk Powder ? Instant Skimmed Milk Powder (ISMP) ? Cream ? Ghee ? Butter SITUATION ANALYSIS DAIRY QUEEN MILK Dairy queen milk has developed a strong position in terms of UHT treated milk in the industry. Even being a new entrant and serving for just about few years in this industry still Dairy queen milk managed to obtain a strong position along with its other some competitors. The product being offered by all competitors is same (talking with respect to basic ingredient and contents), there is not much difference of offering in the product among the companies. Yet there has been some difference offered through the packaging of the product. As it is always important to have a good marketing plan to get itself into market and to grow in your own strategic group, thus for Dairy queen milk it is important to have a marketing plan that can help it retain its current market and also to help it grow gradually in the industry. Now, Dairy queen milk is become lowest price milk in the market with 6-layered Tetra Pak Fino Packaging. Dairy queen milk covers those consumers whom are not able to purchase the high price milk with best quality, low price, and best milk. MARKET DEMOGRAPHICS AGE As milk is a product that contains health and hygienic features so there is no particular age distinction to be differentiated. So Dairy queen milk is for everyone who loves to be healthy and who cares for the health needs. But still it is used in different age groups with some differences, like children and older people are recommended as a growth ingredient and something that gives a concept of strength and in middle age people it’s used in tea mostly. GENDER UHT treated milk by Dairy queen milk is meant for both the genders with no particular distinction. EDUCATION Being a product involving some technological issues to make it more fresh and hygienic, more educated people are using this product rather than uneducated. Also with the passage of time, we see an improvement in its usage. FINANCIAL BACKGROUND. UHT treated milk is an expensive product in terms of regular milk, so it is more in use of middle and upper class of people. But as it is available at various places , people from different financial backgrounds are using it according to their needs and requirements. FAMILY TRENDS As its being used in middle class mostly, and its penetrating downwards with time and with price issues being adjusted accordingly. But using UHT treated milk is a more of higher or upper level trends in milk industry and has been initiated with upper class. MARKET NEEDS UHT treated milk is something that is homogenized, standardized and is toned at 3. 5% FAT level. So its just maintained at a standard level of milk to give the same quality and diet that originally milk contains. SELECTION UHT treated milk by Dairy queen milk is available in ? liter litter packaging. ACCESSIBILITY Dairy queen milk is available at many stores, and is within reach of customer easily. So, Dairy queen milk has tried its best to provide its customers with the product by making it available within their reach. PEST ANALYSIS POLITICAL Dairy Sector in the Policy Context: â€Å"The planners in Pakistan have always been more concerned about development of the crop sector than dairying in the agriculture economy of the country. After in dependence, the livestock population in Pakistan significantly deteriorated due to good stock was taken away by evacuees, indiscriminate slaughter of animals by incoming refugees, dry cows and buffaloes brought from rural areas by milk dealers for supply of milk in urban areas were slaughtered at the end of lactation period, and increased demand for meat due to growth of population and incomes. Urban areas faced acute shortage of milk and dairy products. The planners faced a policy dilemma of how to increase draught power and milk production simultaneously. Efforts were made to improve stock of cattle by breeding of indigenous animals, but output of improved stocks was inadequate to make a dent on the dwindling supplies of improved cattle and buffaloes in the country. The First Five Year Plan (1955-60) recognizes the importance of improving breeding centers, operating more hospitals, dispensaries and mobile dispensaries to check spread of contagious diseases for animals, in addition to providing for research on increasing supplies of feeds and fodders, and starting pilot schemes for artificial insemination for improvement of cattle [Government of Pakistan (1957)]. The First Plan was very specific in removing gujar (a cast of milkmen) colonies from cities like Lahore to outskirts and in recommending milk supply schemes for Karachi and Lahore on a pilot basis. Under the scheme government was to buy milk from gawalas (milkmen) residing in gujar colonies and supply pasteurized milk in sealed bottles through registered milk depots. To reduce adulteration in milk, the Plan recommended testing of milk for purity. The Plan also suggested that most of the milk would be produced in villages near the cities where small farmers would specialize in dairying by keeping half dozen or more cows, produce their own feed and organize them selves in to cooperatives for assembling, transport and even processing of milk. Soon it became clear that the First Plan, which articulated the problems at hand quite well proved to be too ambitious in their implementation as compared to the Plan target. The question of how to improve milk production capacity remained un-addressed even in the Second Five Year Plan (1960-65), which experien.

Visual Culture Studies

Visual Culture Studies Visual Culture is everything that is seen, that is produced to be seen, and the way in which it is seen and understood. Representation is the way a person interprets symbols and images of a culture and the way these images explain why the world is the way it is . The Visual Culture approach acknowledges the reality of living in a modern world . Since childhood, a person’s brain uses representation of images into meanings to make sense of their world. For an example , It is that part of culture that communicates through visual means . If some special moment didn’t capture in your camera, you can digitally manipulate it on your computer. The queues are longer for the virtual reality at New York’s State Building . This virtual city will be joined shortly by Paris Las Vegas , copying the carefully manipulated image of the city of light. Life in this alter reality world is some times looks more pleasant than the real things, some time contrary to this. Way back in 197 9 same sex marriage was opposed by the united States Congress but later when the sitcom character Ellen shown on television , millions of people liked it. On the other hand , virtual reality has long been favoured by the armed forces as a training arena, bring it into practice in Gulf war at a huge cost of human life. This is known as visual culture. It is not just a part of your everyday life, it is your everyday life.. Pictorial presentation is an impactful way forward communication for observing the new visuality in the culture.   Nearly every form of visual media a person comes into contact with a photograph, which is undisputable evidence of an event. There is the myth of photographic truth, which means that photographs are subjective, yet can be manipulated and taken in different contexts. For an example the photographs taken by Nazi’s during the holocaust. The photographs denote that Nazis killed millions of people, but the photographs may also take on many connotative meanings of the two connotative meanings mentioned with the Nazi pictures they each hold different ideologies; ideas that form a culture. The ideas of ideology are usually taken in as the views of most of the population of a given culture, therefore ideologies define cultures. An American ideology is the belief in independent freedom while a communist ideology is communal sharing. How are these ideologies passed on in a culture? They start off in schools and places that people gather. Malls are filled with advertisements. There are ads that symbolize skinny brunettes wearing Chanel as the perfect woman, which is what most men and women tend to take as truth. Then there are ads to enlist people into the army, which give a message of a strong country run by individuals. The idea of interpretation is that people are made up of the different ideologies with which they come in contact with through out their lives. In this case a person might enlist in the army to be a part of a strong country while another might buy a Chanel dress to look like the woman in the ad. This newly visual existence may be confusing. For example the new visuality of culture is not the same as understanding it . Indeed the gap between the wealth of visual experience in contemporary cult ure the ability to analyse that observation marks either of the opportunities and the need for visual culture as a field of study. People get crazy to visuals of a skinny brunette wearing the Chanel clothes, rather than a overweight lady with red hair. This can be explained through psychoanalytic theory. It implies that people get feelings out of images because they tend to bond with them. In the case of the advertisements , a person might have been brought up in a culture that implies that skinny brunettes are the pretties of all. At a young age that person accepted that idea as true and holds it to this day, ending up buying a Chanel dress just because the lady in the ad is a skinny brunette. Visual culture is concerned with visual events in which information, meaning or pleasure is sought by the stakeholder in an interface with visual technology. I mean any form of apparatus designed either to be looked at or to enhance the natural vision , from oil painting to television the internet. Postmodernism has been defined as the crisis of modernism , that is to say wide ranging complex of ideas and modes of representation ranging from over arching beliefs in progress to theories of the rise of abstract printing . Now these means of representation is no long seems to be convincing until unless any alternative having emerged. The post modernisation is the crisis called by modernisation and modern culture confronting the failure of its own strategy of visualising . Also, we can say it is the visual crisis of the culture creates post modernity, not its textuality . While print culture is certainly not going to disappear, the fascination with the visual and its effect that was a key feature of modernism has endangered a postmodern culture that is at its most post modern when it is visual. The globalization of the visuals taken together demands new means of interpretation. At the same time , the transformation of the postmodern also requires rewriting of historical explanations of modernism in order to account for visual turn. We feel human experience is now more visual impressive. In many ways , people in industrialized post – industrialized societies now live in visual culture to an extent that seems to divide present from the past. Popular journalism constantly remarks on digital imagery in films, the advent of post photography and developments in medical imaging , not to mention the endless tide of comment devoted to the internet . It is evident post modernism is visual culture. Despite the vast range of alternatives , visual culture is a tactic to which to study the genealogy, definitions functions of post modern everyday life. The fragmented culture that we call postmodernism is best imagined and understood visually, just as the nineteenth century was classically represented in the news papers novel. Western culture has consistently privileged the spoken word as the highest form of intellectual practice and seen visual representation is secondly rated examples of ideas. Western philosophy now use a pictorial , rather than textual , model of the world , marking a significant challenges to the notion of the world as a written text that dominated so much intellectual discussion in the wake of such linguistic based movements as structuralism and post structuralism . While those working on with visual media might find such remarks rather patronizing , they are the measure of the extent to which even literary studies have been forced to conclude that the world as a text has been challenged by the world a picture. Such world pictures can not be purely visual, but by the same token , the visual disrupts and challenges any attempts to define culture in completely linguistic terms. Visual culture has a history that needs exploring and defining in the modern as well as post modern period. Many current uses of the term have suffered from vagueness that makes it little more than a buzzword. For some critics , visual culture is simply ‘the history of images’. Visual culture is used in a far more interactive senses , concentrating on the determining role of visual culture in the wider culture to which it belongs. Such a history of visual culture is debated , contested transformed as constantly challenging place of social interaction definition in terms of class, gender sexual identities. One critic in communication studies had made a point that this work entails ‘greater level of uncertainty risk ‘ than have often been used until now. As visual culture is still an idea in the making , rather than a well- defined existing field , this aims to help in its definition of visual culture rather than present it as a given. Visualising the things which are not in themselves visual is one of the most striking features of the new visual culture. A world picture doesn’t mean the picture of the world but the world perceived, conceived grasped as a picture. The world picture does not change from an earlier medieval one into a modern one, but rather the world becomes picture at all is what distinguishes the essence of the modern age. Visual culture doesn’t not depends on pictures but on this modern tendency to picture or visualise existence. One of the important objective of visual culture is to understand how these complex pictures come together. It direct our attention away from structured , formal viewing settings , like cinema to the centrality of visual feelings in everyday life. At present different notions of viewing are within between all the various visual sub disciplines. Of course, it does make a sense to differentiate . Our attitude varies whether we go to see movie , attend any art exhibition or see television. Most important thing to note here is our visual experience take place aside from these formally structured moments of looking. Just as cultural studies has sought to understand the ways in which people interpreting the meaning from the stock of mass culture , so does the visual culture prioritize everyday feel of the visual from the snapshot to TV and even the blockbuster art exhibition. Visual culture is a necessarily historical subject , based on the recognition that the visual image is not stable but change its relationship to exterior reality at particular moments of modernity. Perspective system , for example, depends upon the viewer examining the image from one point only, using just one eye. No one actually does this , but the image is internally coherent and thus credible. A photograph necessarily shows us something that was at a certain point actually before the camera’s lens. This image is dialectical because it setup a relationship between the viewer in the present and in the past moment of space or time that it represents . Film or photographic image no longer reflects reality because everybody knows it can be manipulated by computers. Real time prevailing over real space , virtually dominating turning concept of reality on its head . If we recollect the film produced by ‘smart’ bombs which were used in Gulf war , showed targets being destroyed , only for it later to emerge that they missed as often as any other bomb. These virtualities of the post modern image constantly seem to elude our grasp, creating a crisis of the visual that is more than a specialized problem for the traditional visual disciplines. The concept of world picture is no longer adequate to analyse the changed and changing situation . Visual culture seek to find ways to work within this new (virtual) reality to find the points of resistance in the crisis of information and visual fever ( overload) in everyday life. It can also be argued that in modern warfare tactics ( i.e. imitation, manipulation simulation ) are necessary to defeat the enemy win the war. So , we can now see the collapse of reality in everyday life from the mass visual media. One photograph alone no longer shows the truth. Similarly, some of the most followed television series bear no resemblance to reality at all. But the visual is not simply the medium of information and mass culture. Its offers sensual immediacy that can’t be rivalled by print media. The very element that makes visual imagery of all kinds distinct from texts. For better understanding of visual culture let us give this feeling a name – the sublime. The sublime is the pleasurable experience in representation of that which would be painful in reality, going forward to realization of limits of the human powers of nature. The sublime was first theorized in antiquity by Longinus, who described how is our soul is uplifted by the true sublimes; it takes a proud flight and is filled with joy and vaunting, as though it has itself produced what it had heard. The sublime was given renewed importance by enlightenment philosopher Immanuel Kant, who called it ‘ a satisfaction mixed with horror’. Kant contrasted the sublime with the beautiful, seeing the former as a more complex and profound emotion leading a person with taste for the sublime to detest all chains from the gilded variety worn at court to the irons weighing down the galley slave. The study of Visual Culture can include anything from Painting, Sculpture, Installation, Video art, Digital art, Photography, Film, Television, The Internet, Mobile screenic devices, Fashion, Medical scientific imaging, Social spaces of museums, galleries, exhibitions, and other private and public environments of the everyday. Visual Culture Studies involves an analysis of contemporary culture, media and society It important to understand how societies construct their visual perspectives through knowledge, beliefs, art, morals, laws, and customs, amongst other things. All images are produced within dynamics of social power and ideology. Ideology is the shared set of values and belief which individuals live out their complex relations to a range of social structures. Ideologies often appear to be natural or given aspects of everyday life. The future of visual culture in everyday life is deep rooted like development of internet high definition TV , make clear that visualizing is here to stay. On the other side , there are those who have dedicated themselves to ensuring that visual culture is eradicated as a field of study. Casting visual culture in this light places it in the role of the underdog, which can be course be a very privileged in academic field. So the example of the institutionalisation of cultural studies in the United states is perhaps the best place to look for lessons for the fledging interdisciplinary. Analyzing visual culture is a useful tool in understanding more about the world in which we live in. One may see things in different aspect or an image might take upon new meaning, once its meaning is analyzed and truly understood. Through the process of representation, psychoanalytic theory, and photographic truth, one may find a whole new world in the very one that they live. Visual Culture studies provide us with the ability to analyse the visualà ¢Ã¢â€š ¬Ã¢â‚¬ ¹

Exploring Arab Women :: Arab Culture Cultural Marriage Essays

Exploring Arab Women In Liyana Badr’s novel, A Balcony over the Fakihani, the reader witnesses Yusra’s experience with water as she proclaims that, â€Å"I’ll [she’ll] stay till I’ve [she’s] filled my [her] jerry can [even] if I [she] die[s] doing it! (Badr, 10)† While Maha the main female character in Fadia Faqir’s Pillars of Salt, and her husband â€Å"immersed our [their] bodies in the warm water,† (Faqir, 54) of the Dead Sea as they share their first love making experience. Yasmina teaches granddaughter Fatima of the liberating power of water in Fatima Mernissi’s lyrical coming of age account of harem life in Dreams of Trespass. While Asya, the primary female character in Ahdaf Soueif’s In the Eye of the Sun, jet sets between the pools of the posh and exclusive Cairo country clubs and summer cruises in the Mediterranean. Yet, Leila Al-Atrash’s female character Nadia only mentions water in passing as she showers to avo id the presence of her husband. While one woman is desperate for a drop of water and willing to risk her life to achieve it, others use it as a vehicle to outsmart a dominating first wife, while another fully engages with water in the convenience of her home. This variation in the Authors’ usage and need water reflects the greater diversity in the identity of the Arab woman . In the five literary works Pillars of Salt by Fadia Faqir, A Woman of Five Seasons by Leila Al-Atrash, A Balcony Over the Fakihani by Liyana Badr, Dreams of Trespass by Fatima Mernissi, and In the Eye of the Sun by Ahdaf Soueif, water can mean different things to different people and these differing views of water reflect the diversity of class, societal expectations, education and socio-economic status that exists in Arab women. Therefore, these authors are establishing a multi-faceted view of Arab women, and challenge the reader to abolish their own social constructions and stereotypes about the Arab w oman. In an effort to organize and disaggregate the wealth of experience and knowledge relayed through these novels this discourse ic compiled to consider the following: what is the historical image and portrayal of Arab women? How do the images represented by these authors challenge this historical image? What are the implications of a singular image of Arab women? What lessons does one learn from the multi-dimensional view of Arab women in relation to Western feminism?

Speech on Smoking -- Papers

Speech on Smoking Good afternoon ladies and Gentlemen I am here today to illustrate the points against banning smoking in public places. I will be addressing the following issues 1. Whether passive smoking has a significant impact on our health 2. The Economic factor 3. The unenforceability of the act 4. How this proposition will affect society Turning to the first issue: its impact on our health. The strongest argument in favour of banning smoking in public places is that it is harmful to people who work in that environment and those who don't smoke however the reality is that we still have no conclusive evidence to suggest that passive smoking is as harmful as to health as it is made to be. The British Medical Journal on of the most influential and well respected medical journals has published an explosive new study published in May 2003 that seriously questions the impact of environmental tobacco smoke on our health and concludes that the link between environmental tobacco smoke and coronary heart disease may be considerably weaker than generally first believed. One of the few scientists who has managed to publicize attempts to measure significant exposure to environmental tobacco is Professor Robert Nilsson. He quoted findings that showed that non-smokers who consistently breathe second hand smoke are smoking the equivalent of one cigarette a week to two cigarettes a year. What is this in comparison to all the car fumes that we breathe? I ask you even if there is a weak link between environmental smoke and heart disease the answer is not take draconian measures and snatch away smoker's right to e... ...eople indefinitely without charge, which I would like to remind you is a blatant contravention of the UN declaration of Human Rights. Is this the route we want society to take a turn in, do we want this nation to become a policed state? Conclusion In conclusion I would like to say that banning smoking in public places is not only a violation of our human rights but there is also no inclusive evidence to suggest that smoking harms health. The only thing we will be harming if we this proposition is put into legislation will be our economic heath and our integral right to freedom. An amicable solution would be to provide better ventilation in public places and more smoke free areas in pubs and clubs. Surely millions did not give their life in 2 world wars, to have this great nations freedom robbed so disgustingly!

School Vouchers: Parents Need a Choice Essay -- school choice, school

The 14th Amendment in the United States Constitution forbids states from denying any person life, liberty and property without due process of the law. It further states that any person, within a state’s jurisdiction, cannot be denied equal protection of its laws. This amendment protects all people. Chief Justice Clarence Thomas, in a 2002 ruling, stated reasons why school choice should be protected under the 14th Amendment. Justice Thomas wrote in defense of school choice, â€Å"Whatever the textual and historical merits of incorporating the Establishment Clause, I can accept that the Fourteenth Amendment protects religious liberty rights. But I cannot accept its use to oppose neutral programs of school choice through the incorporation of the Establishment Clause. There would be a tragic irony in converting the Fourteenth Amendment's guarantee of individual liberty into a prohibition on the exercise of educational choice.† His ruling goes on to state, Respondents advocate using the Fourteenth Amendment to handcuff the State's ability to experiment with education. But without education one can hardly exercise the civic, political, and personal freedoms conferred by the Fourteenth Amendment. Faced with a severe educational crisis, the State of Ohio enacted wide-ranging educational reform that allows voluntary participation of private and religious schools in educating poor urban children otherwise condemned to failing public schools. The program does not force any individual to submit to religious indoctrination or education. It simply gives parents a greater choice as to where and in what manner to educate their children. This is a choice that whose with greater means have routinely exercised. The State has a constitutional r... ...her, L., Schimmel, D. and Stellman, L. (2007). Teachers and the Law. 7th ed. Boston: Pearson Education. P186-187. Kintisch, B.,Zelno, S.. (2002). Vouchers (SB 1) and the Law. Available: www.elc-pa.org. Last accessed 16th Mar 2011. Smith, G. (2010). Education Vouchers Gain Ground. Available: http://www.thestate.com/2010/11/21/1570848/school-choice-gains-ground.html. Last accessed 16th Mar 2011. Speel, R. (2011). Education vouchers would violate constitution. Available: http://www.pennlive.com/editorials/index.ssf/2011/02/education_vouchers_would_viola.html. The Center for Education Reform. (2011). Choice Options State by State. Available: http://www.edreform.com/printer_FVersion.cfm. Last accessed 16th Mar 2011. WestEd. (1999). What we know about vouchers the facts behind the rhetoric. Available: http://www.WestEd.org. Last accessed 16th Mar 2011.

Digital Fortress Chapter 46

Phil Chartrukian slammed down his receiver. Jabba's line was busy; Jabba spurned call-waiting as an intrusive gimmick that was introduced by AT T to increase profits by connecting every call; the simple phrase â€Å"I'm on the other line, I'll call you back† made phone companies millions annually. Jabba's refusal of call-waiting was his own brand of silent objection to the NSA's requirement that he carry an emergency cellular at all times. Chartrukian turned and looked out at the deserted Crypto floor. The hum of the generators below sounded louder every minute. He sensed that time was running out. He knew he was supposed to leave, but from out of the rumble beneath Crypto, the Sys-Sec mantra began playing in his head: Act first, explain later. In the high-stakes world of computer security, minutes often meant the difference between saving a system or losing it. There was seldom time to justify a defensive procedure before taking it. Sys-Secs were paid for their technical expertise†¦ and their instinct. Act first, explain later. Chartrukian knew what he had to do. He also knew that when the dust settled, he would be either an NSA hero or in the unemployment line. The great decoding computer had a virus-of that, the Sys-Sec was certain. There was one responsible course of action. Shut it down. Chartrukian knew there were only two ways to shut down TRANSLTR. One was the commander's private terminal, which was locked in his office-out of the question. The other was the manual kill-switch located on one of the sublevels beneath the Crypto floor. Chartrukian swallowed hard. He hated the sublevels. He'd only been there once, during training. It was like something out of an alien world with its long mazes of catwalks, freon ducts, and a dizzy 136-foot drop to the rumbling power supplies below†¦ It was the last place he felt like going, and Strathmore was the last person he felt like crossing, but duty was duty. They'll thank me tomorrow, he thought, wondering if he was right. Taking a deep breath, Chartrukian opened the senior Sys-Sec's metal locker. On a shelf of disassembled computer parts, hidden behind a media concentrator and LAN tester, was a Stanford alumni mug. Without touching the rim, he reached inside and lifted out a single Medeco key. â€Å"It's amazing,† he grumbled, â€Å"what System-Security officers don't know about security.†

Morality, Knowledge, Religion, and America Essay

The founding fathers believed that morality, knowledge and religion went hand in hand when it came to shaping our country. For example, Thomas Jefferson was a man known to be of moral character, of great knowledge, and a man of God, all of these attributes made him a great leader. The founding fathers felt that this nation could be built on honor, integrity, and freedom because those attributes are what meant something at that time. Our founders strongly believed in the positive influence Christian principles had upon our nation’s governmental structure and institutions, and the overwhelming majority of them held a world view based on the Bible. † (Beliles, Anderson 2005) The Reverend Billy Graham speaks of what honesty means. â€Å"We are honest and trustworthy in all our dealings. People can trust our word, because we refuse to lie or shade the truth. † (Graham 2006). Would these same beliefs and principles be successful in the now religiously diverse America? Absolutely, the problem is that this nation has drifted away from the Biblical principles that the founding fathers based it upon. Even with a religiously diverse America, people still want leaders that are moral, knowledgeable, and have faith. When leaders show faith we as Americans feel better about their morality. Americans feel that there is a level of trust there that otherwise may not be there if faith was not in the picture. I know that I feel more secure with a leader that I feel is a Christian and will uphold Biblical principles. As Christians, we understand that â€Å"for those that love the Lord all things work together for good, for those who are called according to his purpose. † Romans 8:28 As our Founding fathers shaped our nation through the Constitution, we can truly see how God took control of the Convention and allowed his will to be done. After the Convention, Dr. Franklin wrote, â€Å"Our General Convention, when it formed the new Federal Constitution was influenced, guided, and governed by that omnipotent beneficent ruler in whom all live, and move, and have their being. (Beliles and Anderson, 2005) Franklin was not the only one to recognize the presence of a higher power, James Madison, Thomas Jefferson, and Benjamin Rush were among just a few. Our Nation is falling apart piece by piece because we have taken God out of every basis of our country and if we got back to the morality, knowledge, and religion that America was built on then we just might see a difference.