Friday, January 17, 2020

Feminism theory Essay

The article â€Å"Just Say No? † by Celia Kitzinger and Hannah Frithspeaks explains why it is important for women to be able to refuse. Special attention is paid to development of feminism perspective on sexual refusal. As the author states young girls and women find it difficult to refuse unwanted sexual relations. Therefore, the author discusses main reasons of being afraid to refuse and consequences of unwanted sexual relations. Further, it is necessary to mention that the article provides detailed overview of feminism theory, core issues and beliefs stating that it is necessary to develop refusal skills to avoid unpleasant situation. The author provides also recommendations how to prevent rape. Firstly, she defines refusals as â€Å"complex conversational interactions, incorporating delays, palliatives, and accounts†. Kitzfinger admits that nowadays training of refusal skills aims at teaching â€Å"just say no† instead of paying attention to the mentioned issues. Therefore, young women should be taught assertiveness skills along with refusal and social ones. The author claims that women should be afraid of refusing directly and unapologetically. The author presents also literature review of existing practices of refusing. Secondly, according to empirical data, â€Å"women already can explicitly articulate a sophisticated awareness of these culturally normative ways of doing refusals†. It is emphasized that the focus is only on conversational problems, though rape education, refusal skills programs and theoretical rationale are involved as well. Nevertheless, the problem of sexual coercion can’t be solved only by changing the ways women talk, behave and refuse. The author is rather persuasive, because she uses logical arguments, conclusions, facts and viewpoints of different critics to defend her position that women should be more aware of refusal skills. The article leads through abundant data presented to persuade women to be more self-respected, not to be afraid to refuse unwanted sex or simply unpleasant interactions with men. The question appears on the agenda: why women find it difficult to refuse? References Kitzinvger, C. & Frith, H. (1999). â€Å"Just Say No? The Use of Conversation Analysis in Developing Feminist Perspective on Sexual Refusals†. Discourse Society, 10, 293-312.

Thursday, January 9, 2020

How Soda Tax And Its Impact On Cupertino Schools - 1949 Words

Ah! A hot summer day and a cool can of soda. What could be better! But can you imagine my angst, when in spring break my Mom threw away all the Soda cans left over from the new year party. This got me thinking, so I challenged my mom and was chagrined when she said Take a look at Berkeley, and why they passed the first Soda Tax in America What follows is a chronicle of my 8 weeks of journey starting with scientific inquiry trysts in Cupertino library to meeting a Professor of nutrition at Stanford University to discussions of classic American battle of taxes, a chance meeting and life lessons in advocacy from the Mayor of Sunnyvale and finally landing back in Cupertino - this time in city hall with councilman Darcy Paul. This†¦show more content†¦Soda consumption can lead to numerous, serious health issues. It can decrease calcium absorption in the intestines. Calcium is necessary not only for keeping our bones strong, but also to help our nerves send messages to our brain and muscles contract. Less calcium can lead low bone density and fractured bones. Soda consumption can lead to health issues such as obesity and diabetes. The more soda consumed the higher insulin level. High insulin levels can result in visceral fat gain, leading to America’s major problem; obesity. 24.1% of Californians are obese a nd 18.4% are obese in Cupertino. Although our body needs cholesterol to function like anything, too much can be harmful. High cholesterol can clog the coronary arteries, which surround and supply the heart. The outcome of high cholesterol is heart disease. Another health issue which can occur if consumption of soda is very high is diabetes. Diabetes occurs when the body can’t produce enough insulin or can’t use the insulin the body produces properly. The higher the consumption of SSB(Sugar sweetened beverages) the higher chance of getting diabetes. Barry Popkin, a professor of nutrition at the University of North Carolina, says that the people getting diabetes are people who consume very high levels of SSBs and have only slightly reduced in these very high levels of their soda consumption. Not only is

Wednesday, January 1, 2020

Marketing Plan Basics Essay - 2905 Words

Marketing Plan Basics Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the positioning statement. The plan usually includes what target markets you want to reach, what features and benefits you want to convey to them, how you will convey it to them (this is often called your advertising campaign), who is responsible to carry the various activities in the plan and how much money is budgeted for this effort. Successful†¦show more content†¦Basic Methods to Get Feedback from Customers Far too often, we think we know what our customers think and want because -- well, we just know, thats all. Wrong! Businesses cant be successful if they dont continue to meet the needs of their customers. Period. There should be few activities as important as finding out what your customers want for products and services and finding out what they think of yours. Fortunately, there are a variety of practical methods that businesses can use to feedback from customers. The methods you choose and how you use them depend on what the type of feedback that you want from customers, for example, to find out their needs in products and services, what they think about your products and services, etc. Employees -- Your employees of usually the people who interact the most with your customers. Ask them about products and services that customers are asking for. Ask employees about what the customers complain about. Comment Cards -- Provide brief, half-page comment cards on which they can answer basic questions such as: Were you satisfied with our services? How could we provide the perfect services? Are there any services youd like to see that dont exist yet? Competition -- What is your competition selling? Ask people who shop there. Many people dont notice sales or major items in stores. Start coaching those around you to notice whats going on with yourShow MoreRelatedMarketing Plan Basics9903 Words   |  40 PagesThe Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: • forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. • forces the marketing personnel to look externally in order to fully understandRead MoreA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan: Phase 11621 Words   |  7 PagesMarketing Plan: Phase l This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011). Existing organizationRead MoreBasic Aspect of International Marketing1574 Words   |  7 PagesBasic aspects of International Marketing There are three basic aspects of International marketing are as follows:- * The new product development process * Demand management * Sales marketing process (1) The new product development process can be defined as follows:-   This process characterizes itself as integration between Marketing, Ramp;D/Engineering and Manufacturing. Besides, several operating levels are active within the new product development process.   The steps shownRead MoreNotes on Importance of Planning for Business Success1060 Words   |  5 PagesQUESTION: You have been invited to an interview for a marketing manager position in a fast moving consumer goods firm. As part of the interview process you have been asked to develop a brief presentation on five importance of planning for business success. Specially, you are also to briefly explain the factors to be considered in the preparation for developing a marketing plan. Prepare your notes for the interview. A marketing plan is a written document that summarizes what the marketer hasRead MoreUsing Perceptual Maps in Marketing Simulation Summary1124 Words   |  5 PagesUsing Perceptual Maps in Marketing Simulation Summary Brenda Salima MKT/421 – Marketing February 27, 2012 Maureen Murphy Using Perceptual Maps in Marketing Simulation Summary The situation that is being explained in the simulation states of the declining sales of Thorr Motorcycles’s product, the CruiserThorr, because of its previous customers that are aging and no longer interested in what the product stands for. Another factor for the decline includes their youngerRead MoreSwot Analysis Of Marketing Planning Procedures1303 Words   |  6 Pages The SWOT Analysis and its Importance in Marketing Planning    Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to run a thriving business, you must be very knowledgeable about your customers, operation, competitors and the environment.  When it comes to market planning  many important factors must be taken into consideration. According to the business dictionary market planning is the procedure of examining one or more of prospective marketplacesRead MoreMarketing Strategies Of Green Power Products Essay1251 Words   |  6 Pagesutilised by providing Solar dishes to majority of shopkeepers and other businesses on instalment plan. Not only it will help in pushing the Green power products in the market rather it will act as marketing strategy. To: Peter.m@greenpower.com Peter Matthews (CEO of Green Power) From: Handa@greenpower.comSukhvinder S Handa (Supervisor) Dear Sir, I am writing this in regards to redesigning the marketing strategies of Green Power. As our power products, such as, Green Bike and Green Light are solelyRead MoreThe Project Overview And Its Requirement1684 Words   |  7 Pagesadditional, the donated money doesn’t go to the player account but go to the sport clubs’ account for their activities such as raising their charitable foundation, developing young player talent program, and supporting for the injured players. After the basic idea is sport fund raising, eTip can be used for further purposes such as tipping the workers, companies, and friends through their good services as its convenience when the users can tip someone at any time and any location with their electronic devicesRead MoreMarketing Mix Of Coconut Bliss1217 Words   |  5 Pagesorganizational cultures, business organizations organize their business goals. Small and successful companies such as Coconut Bliss have achieved organizational goals by usin g 7P marketing mix in their marketing planning process. Other organizations such as US Ice Marsh Ice Cream, which are contemporary with Coconut Bliss, use the Marketing Partitioning Process to achieve their organizational goals. Marshfield continued the following ice-cream market segmentation process like initially; they define the organization